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CONTRAST --- Make sure that the contrast between the web page backgrounds and the text are such that you CAN READ what is on the web page. To often, I find web sites that have very distracting backgrounds and the text is impossible to read. Avoid dark backgrounds. When you use dark backgrounds, the default hyperlink color of blue is difficult to read.
REPETITION – Make sure that you create a THEME on your web site. Repeat key elements like background color, banners, buttons and color scheme through out your web site. Make sure that a person who is visiting your web site can navigate from page to page and know that he is still on the same web site.
ALIGNMENT – Pick ONE ALIGNMENT and stick with that alignment style throughout your web site. Do not center some text, then right align text and finally add some left aligned text. This mixture of alignments makes reading of your web site, difficult.
PROXIMITY – If you place pictures on your web site, put the text that describes that picture, near that picture. It becomes very confusing if you have a picture at the top of a web page and then put the text explaining what that picture is about way down at the bottom of the web page.
NAVIGATION – Make your web site is EASY to navigate. Use the standard conventions of TEXT WITH AN UNDERLINE to represent a link. Always make it easy for someone to navigate back to the web sites homepage by putting a link back to the home page on EVERY web page in the web site. Do not let a customer guess on how to get around your web site. Adding a site map will give a person new to your web site, and over view on what information is on your web site. If you have to explain how to navigate your web site, then it is wrong.
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